Salesforce Spring '21 Release

Salesforce Spring ’21 Highlights

Discover our top 6 features of the Salesforce Spring ’21 release. We may be in the throes of winter here in the UK, but the Salesforce spring release is just around the corner with Salesforce Spring ’21. Whether you’re an Admin, Developer or Consultant, you’ll find some great new features and tools will soon be …

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CRM Marketing trends

Cloud CRM Marketing Trends for 2021

Discover what Cloud CRM marketing trends are going to be impacting your business in 2021. There is little doubt that we are now in a digital-first, work from anywhere world. The drive for digital transformation has accelerated and new Cloud CRM innovation and solution trends are emerging to help us all adapt and thrive in …

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How to shape a Customer-centric strategy

Lessons from NCC in Blazing Business Trail Customer centricity is a topic of much debate lately – with a staggering increase of operations being pushed to digital in the past year, how can brands shape their digital process to be Customer-centric and drive value and retention? CloudShift recently took part in a podcast series produced …

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Salesforce publish the State of the Connected Customer 2020

Discover insights from 15,000+ global consumers and business buyers Salesforce recently published ‘State of the Connected Customer’ which provides insights from 15,000+ global consumers and business buyers on a new era of customer engagement. This past year has seen customer engagement completely transform with unprecedented scale and speed against the backdrop of simultaneous public health, …

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The future of marketing in 2020

A glimpse into the trends of the 6th Salesforce State of Marketing Report Marketers have been put to test in the past few months, not only regarding innovation and staying front of their Customers’ minds, but also by the bigger challenges and adjustments that the pandemic brought to our society. So how do we create …

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Digital-first Customer approach

Improve your Customers’ Digital Experience Customer experience has taken a digital-first approach in light of the current global pandemic. How can we make sure that we are reaching our Customers through the right channels and the right media when we lack physical touch points? This environment offers us a chance to take a step back, …

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Salesforce: Leading Through Change

5 lessons learnt in the Salesforce Leading Through Change editorial We are currently going through challenging times, especially from a business perspective as we adapt to new ways of working, unprecedented circumstances and new communication challenges. Salesforce has created a new editorial series called ‘Leading Through Change’ to give businesses the tools to approach this …

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predictions_2020

What can we expect from 2020?

What can we expect from 2020? Salesforce predictions and much more… How can we expect business to transform in 2020? We will try to answer this question by highlighting the major trends and transformations we have seen in the Salesforce ecosystem in 2019.2019 has been a huge turning point for digital transformation – we are …

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How MuleSoft will transform your Organisational Landscape

How MuleSoft will connect your business Organisations today are facing a multitude of challenges. First and foremost, how to get data right. How can businesses balance the data driven elements of their organisation whilst maintaining efficient business processes? The answer is MuleSoft. In this blog we are going to outline how MuleSoft can connect your …

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Tech still needs more women. So how can we all #balanceforbetter this International Women’s Day?

Tech still needs more women. So how can we all #balanceforbetter this International Women’s Day?

Written by Nathalie Hulbert, Head of Customer Content, CloudShift As a sector, there’s no denying that we like to make some noise on International Women’s Day. CIOs take to LinkedIn to publicly praise their female employees. Articles listing “Top Women in Technology” flood our news feeds. And we are reminded of the early female trailblazers; from …

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