The future of marketing in 2020

A glimpse into the trends of the 6th Salesforce State of Marketing Report Marketers have been put to test in the past few months, not only regarding innovation and staying front of their Customers’ minds, but also by the bigger challenges and adjustments that the pandemic brought to our society. So how do we create …

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Digital-first Customer approach

Improve your Customers’ Digital Experience Customer experience has taken a digital-first approach in light of the current global pandemic. How can we make sure that we are reaching our Customers through the right channels and the right media when we lack physical touch points? This environment offers us a chance to take a step back, …

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Salesforce: Leading Through Change

5 lessons learnt in the Salesforce Leading Through Change editorial We are currently going through challenging times, especially from a business perspective as we adapt to new ways of working, unprecedented circumstances and new communication challenges. Salesforce has created a new editorial series called ‘Leading Through Change’ to give businesses the tools to approach this …

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What can we expect from 2020?

What can we expect from 2020? Salesforce predictions and much more… How can we expect business to transform in 2020? We will try to answer this question by highlighting the major trends and transformations we have seen in the Salesforce ecosystem in 2019.2019 has been a huge turning point for digital transformation – we are …

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How MuleSoft will transform your Organisational Landscape

How MuleSoft will connect your business Organisations today are facing a multitude of challenges. First and foremost, how to get data right. How can businesses balance the data driven elements of their organisation whilst maintaining efficient business processes? The answer is MuleSoft. In this blog we are going to outline how MuleSoft can connect your …

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Tech still needs more women. So how can we all #balanceforbetter this International Women’s Day?

Tech still needs more women. So how can we all #balanceforbetter this International Women’s Day?

Written by Nathalie Hulbert, Head of Customer Content, CloudShift As a sector, there’s no denying that we like to make some noise on International Women’s Day. CIOs take to LinkedIn to publicly praise their female employees. Articles listing “Top Women in Technology” flood our news feeds. And we are reminded of the early female trailblazers; from …

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Fourth Annual “State of Marketing Report” from Salesforce Research

Salesforce recently published the fourth annual “State of Marketing” report, Salesforce Research surveyed more that 3,500 marketing leaders worldwide to explore how: Customer experience continues to reshape the marketer’s mind set Shifting priorities are sparking organisational changes Technology, particularly AI, is raising the bar for efficiency and personalisation Companies today recognise the importance of the …

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Second Annual State of Service Report from Salesforce Research

  For the second annual “State of Service” report, Salesforce Research surveyed more than 2,600 customer service professionals worldwide to discover: How service leaders are responding to heightened customer demands Which habits are hallmarks of top service teams How smart tech is impacting service protocols The Customer experience is the defining line between companies that …

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