For the last few years, the only change we have been able to predict has been change itself. The recent acceleration in adopting digital-first strategies has been hugely exciting and presented all manner of opportunities across every industry and discipline. As we look ahead to 2022 there is no better time to plan how you can kickstart or continue your own digital transformation. But with such a vast scope of possibilities, what is the best approach to take?
Here at CloudShift, we pride ourselves as digital transformation experts, using our experience to help our Customers reimagine or reinvent their business. If you’re ready to kick start your own transformation here are a few steps to get you started.
1. State your mission
Every business is different and therefore your mission and objectives should be unique to you and your Digital Strategy. From connecting your Sales and Marketing team so they can enhance the Customer experience to implementing Tableau analytics to provide deeper insights, your mission is a great place to start and will give direction to your transformation. Plus don’t forget there isn’t a set route to establishing your Salesforce system – each journey will be unique to match your business and objectives.
2. Appoint a leader
In any digital transformation, there are many stakeholders to consider. Customers, employees, shareholders all have a stake in what they would like the transformation to include and the impact it will have on them. It is key that each of these voices is heard but having an exec sponsor and a single person or small group of individuals to lead the project will help coordinate with stakeholders, managing expectations, responsibilities and communication.
3. Create a Blueprint
Just as a builder wouldn’t start construction without a blueprint, the same applies to your digital transformation. Within a Blueprint Process, you can align the correct technology with the goals you have set out for the business. Considering how your people, processes and platforms operate across the organisation and measuring the impact they have on areas like customer experience. This creates the framework behind your Digital Strategy and allows us to help you create the Salesforce roadmap as part of your Digital Transformation journey.
4. Get everyone on board
In the early stages, you might question the necessity of getting input from stakeholders across the board but we mustn’t underestimate the values this will have throughout the full journey. In the early stages hearing feedback of day to day struggles that employees face should be a top priority and often form some of the key areas we seek to find solutions for. Later in the process when we undergo user trainer there is already that preestablished investment in the project so by the time we reach the point of go-live user adoption is more seamless. Not only can this be a defining factor in the success of your digital transformation but you can achieve greater ROI on user licences.
5. Bring in an expert
Just like you are an expert in your field, there are experts in digital transformations just like us! Often within organisations, they don’t have the full expansive skillset within their workforce to carry out this process which is where an implementation partner can step in. Experienced teams can use their expertise to help you review your business and mission and set the right course so you get the best solutions and value for your business. Beyond this, the value of an external voice to question existing processes can have a profound impact on the efficiency of operational processes. Breaking barriers of ‘we do that because that’s the way we have’ can unlock the potential you are seeking to truly reinvent your organisation through digital transformation.
With these steps we’ll have you well on your way with your digital transformation in 2022. If you want to kickstart your reinvention and seek your potential growth, get in touch with our team now.
