Dreamforce Day One

Dreamforce Day One

Dreamforce is up and running!!

And what a start to the week it was, Marc Benioff took the stage to deliver the opening keynote, which you can read more on here, there were some truly insightful transformation stories from Salesforce customers Ticketmaster, T-Mobile and Gucci as well as a whole host of knowledge sharing workshops!

Highlight of the day came when Apple CEO Tim Cook joined Marc Benioff for a fireside chat where they discussed how focus from company values such as equality and sustainability can enrich innovation. There were also some big partnership announcements as Salesforce continue to build their relationship with some of the worlds biggest organisations!

Salesforce and Amazon Web Services are further developing their partnership to deliver superior Voice Interoperability by integrating Einstein Voice Builder with Amazon Alexa. Salesforce and Apple are back together again this year to announce a reimagined Salesforce app designed specifically for iOS. And not forgetting Microsoft, who’s Azure platform will be the public cloud provider for Salesforce Marketing Cloud, with new integrations connecting Sales and Service Cloud with Microsoft Teams also incoming.

Day One also saw the announcement of Customer 360 Truth which will connect your data from sales, services, marketing and commerce; enabling your businesses to:

  • Create more personalised journeys
  • Better predict sales patterns
  • Effectively recommend relevant products
  • Deal with service issues more proactively

The combination of these factors, as well as a whole host more, will provide the most comprehensive customer view to date, and that sounds like a winning formula to us!

On top of all these amazing announcements, Salesforce is also hosting the most sustainable Dreamforce ever! All of the 171,000 registered guests have been provided with a reusable water bottle and Day One saw 50,000 bottles refilled, diverting 1,502 pounds of single-use plastic waste away from landfills! You love to see it!

So there it is, a little glimpse into the first day at Dreamforce, and we didn’t even scratch the surface! Expect more Dreamforce related updates from us over the next week as we keep you up to speed on all the key information coming out of the conference!

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