Our UK Salesforce Studio has been working with leading UK building supplies manufacturer Forterra throughout their Salesforce journey, helping them reinvent their operations through a digital transformation. Salesforce recently published Forterra’s fantastic success story, detailing how the multi-cloud solution designed by our team has rendered great results allowing them to adapt to greater market volatility and deliver richer customer experiences.
Forterra is embedded in the fabric of Britain’s buildings, and as a manufacturer of building supplies, Forterra wanted to use Salesforce to help drive efficiency and fulfil demand. To support ongoing urban development, Forterra needs to provide customers with a steady supply of its clay and concrete products. From adopting new processes, to tapping into new insights and embracing new technologies, Forterra’s digitalisation, automation, and integration journey with Salesforce has helped them to adapt to greater market volatility and deliver richer customer experiences.
The digital transformation roadmap included a full multi-cloud digital transformation roadmap consisting of Marketing Cloud, Sales Cloud, MuleSoft, Experience Cloud, Service Cloud and Revenue Cloud.
The feedback from Forterra has been fantastic, and showcases the true positive impact Salesforce can have on both the user and customer experience “With Salesforce, we can predict future demand and make more informed investment decisions.” John Wyldbore, Head of IT Demand and Innovation at Forterra.
In the full article published by Salesforce you can read about how these successful implementations have since help Forterra to ‘keep Britain building’. The article also explores how Forterra are planning to continue this process of innovation, and further excel with Salesforce. Read the full Salesforce article here.
Thank you to the whole Forterra team who we really enjoy working with on your Trailblazing journey!
