Get Read To Succeed In The New All-Digital, Work From Anywhere World.
The past year and a half has highlighted the importance of digital transformation and reinvention in the modern age which is no longer just a competitive advantage, it is a necessity in all industries. Recent research by Salesforce indicates that today’s consumers now turn to an average of nine channels to interact with a brand, and 88% of responders expect companies to accelerate their digital initiatives to deliver better experiences.
Companies are finding that they are increasingly in need of more tailored AI and insights to keep up with this digital-first world. Salesforce has redefined the future for industries with 12 industry clouds and a digital-first approach to help companies reimagine their businesses for a success-from-anywhere world. Here are three of the highlights;
Firstly, Intelligent Appointment Management for Health Cloud uses AI to create more efficient ways to schedule appointments. It includes multiple features that simplify the patient experience, making them more likely to attend their appointment.
Secondly, Salesforce has introduced more industry-specific AI and compliance features. Einstein Relationships Insights (ERI), a new AI-powered research assistant which works alongside salespeople to help close deals faster. For healthcare and financial services industries, ERI can automatically uncover and deliver critical account and contact information.
Finally, with Consumer Goods Cloud for Trade Promotion Management, consumer goods companies can connect significant processes. Marketing, commerce, service and field execution can be moved to an integrated platform, streamlining and delivering an integrated route to market.
Find out more about the new innovations here.