salesforce loyalty management

New Salesforce Product Loyalty Management, will enable more personalised Customer experiences for greater Customer satisfaction.

Salesforce has recently announced Salesforce Loyalty Management, enabling companies to provide more personalised experiences, evolve their loyalty programs to stay current with Customer expectations and help drive business value by creating loyal, lifelong Customers. This ultimately will lead to increased Customer satisfaction and revenue-generating loyalty programs.

The new product will be beneficial for B2B and B2C companies across industries, including retail, consumer goods, manufacturing, travel and hospitality, by providing a flexible, configurable and quickly deployable solution that fits their specific needs. Salesforce Loyalty Management is also integrated with Tableau and Service Cloud, allowing you to deliver a connected loyalty experience across the entire Customer journey using clicks, not code.

As a Tableau Alliance Partner, CloudShift is particularly excited about the prospect of companies integrating Salesforce Loyalty Management and Tableau; providing them with new insights to effectively measure program performance, member acquisition and engagement, and partner performance in a dashboard.

Built on the Salesforce Customer 360 Platform, once live late February 2021, Customers can easily sign up for loyalty programs through Salesforce Experience Cloud. Businesses can send personalised content and notifications to Customers with Marketing Cloud and Customer 360 Audiences.

David Schmaier, CEO, Salesforce Industries, said “Organisations with high levels of customer loyalty outperform their competition, so it’s critical to provide their customers with valuable and memorable experiences to build trust. “Loyalty Management allows companies across industries to evolve their loyalty programs from a transactional to a human-centric approach capable of creating personalised, relationship-building moments with each customer.”

The team at CloudShift is really looking forward to helping our Customers explore Loyalty Management’s potential, so they can continue to enhance their Customer loyalty experiences. You can read more information here.

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