The virtual event connecting thousands of Trailblazers in London

Last Friday 20th March 2020, our Head of Technical Services Patrick Fischer represented the CloudShift team at Salesforce London’s Calling, Europe’s largest annual community-led event for Salesforce professionals. Patrick connected with a virtual audience on the topic of going Serverless with Salesforce Platform Events using AWS Lambda.

What is London’s Calling?

London’s Calling is the largest event in Europe for Salesforce Trailblazers to come together, sharing knowledge and bringing value to everyone in the ecosystem.
What’s even better, is that London’s Calling is a not-for-profit event run and delivered by people in the Salesforce community, who are passionate about the industry and make for unmissable keynote speakers!

CloudShift on London’s Calling TV

In light of the current global situation with COVID-19, London’s Calling was re-imagined as a virtual event, introducing London’s Calling TV! The event was live-streamed on YouTube, with participants listening to the keynotes by joining virtual rooms. We love this initiative that allowed everyone in the Salesforce community to still share their knowledge, collaborate and upskill while staying safe and protecting others. Well done to Salesforce and the London’s Calling team!

And well done to our Head of Technical Services Patrick, who spoke in front of a virtual audience about going Serverless with Salesforce Platform Events using AWS Lambda. AWS Lambda, for those not familiar, is a Serverless compute app that performs dynamic event response by running your code and automatically manages the underlying compute resources for you. The benefit is that it can scale automatically to handle a few requests per day, and even support more than thousands of requests per second!

Patrick’s keynote focused on incorporating complex processing from native Salesforce flows and also, perform data integration with Salesforce and AWS in real-time. The keynote featured demos of scalable frameworks that allow users to have endless capabilities to use serverless functions.

There are a large number of use cases to go Serverless with Salesforce: working around platform limitations such as processing of highly complex logic as well as large data volume and file storage limitations. You can now process complex CPQ pricing calculations, field service routing, voice and image recognition using Serverless out of Salesforce. Meanwhile you can fall back on many other programming languages & libraries, with node.js, java or python utilising machine learning, image/audio processing, and translation services.

It was a day packed with interesting keynotes, content and advice to help people deepen their knowledge and continue their business in the current environment. Thank you to Patrick for taking part and supporting this event.

If you would like to learn more about Patrick’s presentation, then you can access all content here on YouTube and GitHub.

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