The world’s smartest CRM platform has just taken another big step forward by introducing Artificial Intelligence (AI) with the launch of Salesforce Einstein.
Salesforce Einstein is basically AI built into the core of the Salesforce Platform, delivering advanced AI capabilities to sales, service, and marketing by helping to discover insights, predict outcomes, recommend best next steps and automate tasks.
By covering these three areas you can anticipate sales opportunities with Sales Cloud Einstein, proactively resolve cases with Service Cloud Einstein and create predictive journeys with Marketing Cloud Einstein. In addition, the AI service covers commerce, community, analytics, IoT and customers can embed intelligence to create AI-powered apps with App Cloud Einstein.
The new platform upgrade service wraps around your existing Salesforce and learns from all your data, including CRM data, email, calendar, social, ERP, and IoT, and then delivers predictions and recommendations in context of what you’re trying to do. This means you can make smarter and more informed decisions and focus more attention on your customers at every touchpoint.
The introduction of Einstein marks a significant investment of over $600m from Salesforce who have spent the past two years acquiring dozens of start-ups in the artificial intelligence and machine-learning sector to ensure you have the very best AI for your Salesforce platform.
For an overview of Einstein, please click here to visit the Salesforce website.
The team at CloudShift would be happy to discuss how Einstein can help enhance your Salesforce platform and boost your business.