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Salesforce launch Revenue Cloud to enhance B2B buying

Salesforce announce the launch of brand new B2B buying platform: Revenue Cloud

Salesforce this week announced the launch of Revenue Cloud, helping to make B2B buying fast, flexible and simple for Customers so businesses can accelerate new revenue streams and improve revenue efficiency.

Revenue Cloud brings together the existing Salesforce solutions of CPQ and Billing, Partner Relationship Management and B2B Commerce capabilities to help businesses take control of their revenue growth across every channel.

In addition, because Revenue Cloud sits within the Salesforce Customer 360 Platform, companies will be able to connect their sales, partner, operations and finance teams to create a single source of truth for revenue and customer transactions, from purchase to renewal to revenue recognition.
With Revenue Cloud, businesses will be able to:

Create a superior buying experience
Customers can help themselves and seamlessly jump across different preferred sales channels with direct sales, partners and digital storefronts. Throughout their journey, reps can have a complete understanding of the customer’s existing product history and online interactions to steer conversations and ensure a smooth transaction. In addition, Salesforce’s new CPQ-B2B Commerce connector allows businesses to customize digital storefronts for complex B2B selling and add customizable, configurable pricing to digital carts for a self-service experience.

Accelerate new revenue streams
Launching a subscription product or implementing consumption pricing is now made even easier. With new Multi-Cloud Billing, companies can create revenue streams from other clouds on a single platform. For example, field service reps can upsell products or create revenue from onsite services with billing and payments handled on one single, unified system.

Improve revenue efficiency
Automation helps enhance the process and remove potential issues for approvals, data reconciliation and transcriptions of orders from one system to another. In addition, the new Customer Asset Lifecycle Management tool shows a simple, visual real-time dashboard of the Customer, including purchases contract amendments and open balances as a single source of truth for the whole business.

If you’re interested in how to speed up growth with Revenue Cloud, please contact us and we’d be happy to explore how it help your business.

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Read more about our transition here.