The role of a Marketer has indeed changed over the last few years, gone are the days of the marketing team coming up with bulk campaigns and nifty giveaways, marketeering has now become a very serious part of business and for many small and medium businesses the urgency of staying relevant and ahead of the pack comes down to having the right tools.
Marketing has shifted focus to be more social, digital and customer related. It is no longer about getting the leads and generating the sales, a marketer’s job has now become more about keeping the existing contact or customer happy, engaged and updated. Increasing lead generation starts with identifying the types of prospects you want to attract, and concentrating your efforts on being where they are.
Using clear content, nurturing campaigns and having a closer alignment between marketing and sales teams, marketers now have the tools to capture even the most elusive leads. Think about how efficient your marketing team are, how much time is spent not only creating the content but manually deciding what to push to who and when? Pardot allows the marketer to be one step on ahead of the customer, nurturing prospective customers to a ready to purchase state is a necessity especially since your customer relationships drive the buying cycle. It should be no surprise that nurturing will get you the sale and perhaps a bigger return – and with Pardot, you can easily & automatically add prospects to nurtures based on their interactions with your content, did they watch a video? Download a how to guide? What pages have they visited? All of this information is captured and used to create a personal buying experience.
As you can probably tell we’re big fans of Pardot here at CloudShift, and use it ourselves on a daily basis which is why we have our own in-house Salesforce Certified Pardot Consultants. CloudShift are constantly keeping on top of the latest trends and opportunities which the fast-paced world of marketing keeps offering up.
We’d love to discuss how Pardot can work best for you and talk you through some of our recent client implementations. Please contact one of our talented Cloud consultants today.