How to rethink marketing with automation

As you know, we’re big fans of Salesforce Pardot here at CloudShift which is why we have our own in-house Salesforce Certified Pardot Consultants. The team are constantly keeping on top of the latest trends and opportunities which the fast-paced world of marketing keeps offering up.

Often initial conversations with clients begin with them explaining how they are struggling to keep up with new channels as they emerge and established channels as they evolve. Trying to stay one step ahead of the trends is a challenge all CMOs and marketing professionals have to deal with.

Thankfully for them, Pardot and marketing automation has come to the rescue, pulling together and coordinating key marketing and sales tools under one umbrella to provide more comprehensive data and intelligence. Through marketing automation, CRM and connected marketing tools, marketers across the UK and are now enjoying a much fuller picture to help make better informed decisions. But how exactly can it all work?

Our friends at Pardot have created a handy e-book which is packed full of useful ideas to help improve marketing and sales workflows. By following their 5 ways to rethink marketing with automation, you’ll be jumping ahead of the game in no time. From launching a lead generation campaign to becoming a master of metrics, this e-book is the perfect read to help persuade you to create one connected data hub. If you’ve caught the marketing technology bug and want know more, it’s an essential read.

Download your e-book here. Once you’ve read it, and decided it’s the right next step for you, please give our team a call. We’d love to discuss how Pardot can work best for you and talk you through some of our recent client implementations.

 

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